I’ve been thinking a lot lately about the idea of personal responsibility. Whether you are a solopreneur, entrepreneur, or intrapreneur, how you perceive your personal responsibility can make a world of…
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There’s a Swedish saying that goes something like: “The shoemaker’s children always go barefooted.” That saying is an apt one to describe what it’s like to work as a creative professional…
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What does it take to be a successful business owner? And even if your goal is not to own a business, what does it take to be successful at your career?…
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Be aware of the traps most new business owners fall into so you don’t make the same mistakes as you scale your business. Think back to the moment you first became…
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What are marketing funnels? And how do you use them to turn Likes on Facebook and Instagram into real sales? How do you move people from your social channels into your…
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MailChimp, ConstantContact, ConvertKit, Drip, AWeber, GetResponse – which email marketing platform is the best? As a business owner, you want to maximize your email marketing effort. You may have asked for…
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You’ve heard of the 4Ps of traditional marketing – product, price, place, and promotion. But in today’s digitally-driven world, everyone is connected 24-7. Every brand has the chance to grab a…
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Instagram, although commonly defined as being an online photo sharing web service, nonetheless it has become a crucial measure of digital presence, a huge social media marketing platform, the ‘face’ of…
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Facebook….the current addiction for all generations…from the young hipster crowd to the stay at home moms all the way to the overly busy but very successful CEO of large corporations. What’s…
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“Starving Artists” do not just apply to those sexy bohemian painters or the dark cloud of stunning actors. Pursuing the dream of creative work definitely does not rake in the triple…
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Content marketing is in fact, not as new as a term you might think. People have been using content marketing for ages, just watch the video below. The only difference are…
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Get this: Being in your comfort zone is not a good or bad thing, it is a natural state that we all strive towards or want to be in. But once…
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It happens to the best of us, and hits at the worst timing. For the creative boss, it’s often when you might be doing something out of your comfort zone, taking…